If you’ve been considering making and posting videos on YouTube then there are some things you should be aware of to have any success. While it is relatively easy to post videos onto the site, having them viewed can be a different story. YouTube is more than just a video sharing site and businesses that are not using it are missing out on a great opportunity. Not only does YouTube have more member than any other video site, it offers many ways to share videos through social media. You can certainly post your videos on smaller sites but posting them on YouTube is a must.
Videos are Worth More than Pictures
One thing you have to remember is that a video is worth much more than any photograph. When you are considering posting media on your social media site the benefits of a video far outweigh a picture. Most people rather watch a video than read a post. A video can also be used to demonstrate how your products can be used making potential customers interested in purchasing them. This is a great way to promote a new product line or service you are offering. Videos also enhance your online presence. Search engine optimization or SEO looks for this type of marketing and it helps your company’s webpage get a higher search engine ranking. With great videos, you will get more views which means more brand recognition for your company.
Videos Drive Traffic to Your Website
Posting videos on YouTube can and does help to drive traffic to your website. You should always have a link to your website in the description section of every video you post. This shows people where they can find you and gives them an easy way to get to your products to buy them. If you post your video on other social networking sites you need to also include a link to your website. You also need to send out emails with your new video to those in your contact list and again include the link to the site.
Illustrate the Benefits of Your Products/Services
If you want people to use your products or services it is a good idea to post videos that show common ways that they can be used. If this is obvious then you could show how the products are made. Either way, you need to offer people a video that informs while it entertains your viewers. Once they have watched the video they can click on the link that takes them to your website. Then they can purchase your products or arrange for your services.
Every business, large or small needs to have a YouTube channel where they can post information about their company. This offers better SEO rankings and also drives traffic to your website which translates into more income for the company. Make sure you use these videos show the benefits of your products. Video are much more informative than a photo is and can illustrate more fully the message you are attempting to convey. Don’t let the competition beat you out because they have a YouTube channel and you do not!
About the Author
Brack Johnson is a video maker and YouTube fanatic who enjoys sharing his knowledge about videos online through articles and blogs.