Take a look at your analytics and you will see that your homepage is the place where the majority of people end up when they first arrive at your site. This is because most people who link to your website will send everyone there. You need to make sure that your homepage is ready to turn each visitor into a loyal reader otherwise most of them will leave and never return. If you don’t design it the right way you will really struggle to make money.
We’re going to look at some things you must make sure you’re doing. It’s possible that you’re making a lot of mistakes at the moment and when you look around the web after reading this article you will know exactly what I mean. Try to remember that when you’re working with high traffic webpages you need to spend a lot of hours trying to make them as perfect as possible. Here are a few of the obvious things you need to do right now.
Speak to your ideal customer
If you want to attract a certain type of customer you have to be careful about the way you speak to them. A lot of websites try to be too fancy and it’s only going to help ensure the majority of people who land on their website click away and never come back. Make sure you keep everything as simple as possible unless your website is targeting rocket scientists.
Tell them they are in the right place
When you land on a website you want to know you are in the right place. If someone mentioned any problems you had it would help convince you. If someone wants to lose weight you can ask them if they’re sick and tired of tiring themselves out when they play with their children. You can guarantee anyone who struggles with this will know they are in the right place.
It’s all about the benefits
After you have identified problems you now need to talk about the benefits of your site. Will you help them become fitter than they have ever been in their life? Will you help them lose a lot of weight so they can run around with their children as much as they want? You need to speak about benefits whenever you tell someone what you can do for them because they will become more emotionally invested in your site.
Start building trust
You need people to trust you before they will be happy to buy your products. The easiest thing you can do is add testimonials on the page. Another thing you can do is make sure your design looks professional enough. You can design the homepage in a certain way, but if it doesn’t look nice it won’t help you gain anyone’s trust. If you don’t want to take any chances you should just make sure the design is as clean as possible.
Send them into a sales funnel
Once someone is lucky enough to land in your sales funnel they will be given some great information and somewhere down the line you can ask them to buy your products. This sounds great, but first you need to make sure they land in your sales funnel. A very attractive and tempting opt-in form should convince them to give you their email address.
This is just one page
The homepage is obviously one of the most important pages on your entire site, but you still need to make sure you carefully design each individual page. Do you have any idea about how you can improve any of your other pages?
About the Author
This post was contributed by Neena Jones; she works for a well recognized Mississauga web design company as a website developer. She likes to read science fiction books during her free time.