Since there is a wide diversity of search engine optimization software on the market today, business owners can have a difficult time trying to choose the best type for their websites. However, learning what features to look for is one of the best ways to develop a plan that works. So, here are 3 great features that should always be included.
User Friendly Interface and Navigation
When the site owner evaluates a search engine optimization application, one of the first requirements is making sure that the product is user friendly. While some applications may have loads of features and options included in them, they may not be the best choice if the product is not easy for the user to understand.
One of the best tests for this criterion is to use the application without any type of instructions. This will allow the business owner to see how quickly that they can adjust to its navigation. For example, when a software application is user friendly, the user can follow the instructions intuitively instead of having to stop frequently so that they can find out what they will need to do next.
Easy Submission of Content to the Site
When SEO software is well written, it makes it easy to submit articles to the site. The best software applications usually provide an automatic article submission feature that will allow the user to submit an unlimited amount of content with just a few clicks of the user’s mouse.
The automatic article submission is not only useful, but also invaluable for business owners who know how to keep their audiences engaged and coming back for fresh content on a regular basis. Thereby, increasing the sites traffic on a hour by hour basis.
Easy to Use and Customizable Report Features
To operate a successful site, site owners will need to know a wide diversity of information. Therefore, SEO software must have great report features included in their applications. By providing easy to use and customizable report features, the owner and their representatives can obtain the information that they need to make sure the site’s performance can be monitored properly. For instance, the business owners and their administrators will need reports that will show how the site is doing when it is compared to its competition. The administrators of the site will also need to know when pages are not being indexed. All of this and other information are critical to operating a top-ranking site.
With so many different types of SEO software solutions on the market today, business owners can easily become overwhelmed. To make this process simpler for the business owner and their administrators, one of the first things that they should do is look for the best features in an SEO software application.