The number one rule for good web design is: have a plan! A hastily thrown together website will in most cases go under. Worldwide there are approximately 25,270,000,000 out there and the number is increasing every day. To stand out from this infinite sea of sites you can’t do a botched job. We have put together a list of six is the most important rules no good web designer should ever forget.
The User is King
Everything you do on a web site has to be user-oriented. This goes for the initial set up as well as the continual maintenance. Research your target audience beforehand so that you can make it the centre of your design. Images, videos and written content should all be carefully considered.
A lack or sufficient structure and clarity is one of the largest sources of error. A confusing and frustrating layout won’t have a user stick around. He or she will seek the information or service they are looking for from a more easily navigable website. It’s an easily avoidable mistake!
Less Is More
Overloaded websites slow down the loading speed and you will lose a lot of impatient users. Too much flash, ads and videos all starting at the same time are distracting, obscure and most of all very annoying. Focus on the message you want to convey and don’t get sidetracked showing off gimmicks. Be precise and to the point.
Update Your Content
Nothing is older than yesterday’s paper! This is particularly true for the internet where information gets shared pretty much instantly. Keep up to date with events, respond to comments and enquiries to show that you are interested. The maintenance of a site requires the same amount of enthusiasm as its initial design.
Time has become a scarce good in today’s society. That’s why good web design should offer the target audience what it is looking for without all the bells and whistles. Information has to be easily accessible and if you run an e-commerce site then the check-out has to be clear and not cause any confusion.
Make Visitors Be Interested in Your Site
To make this happen you will have to offer something that will engage the user. Many sites hold competitions or let you win a price. Engage the user and make them want to come back.
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