Jun 15

Successful Tips For Facebook Marketing

Mark Zuckerberg the founder of Facebook has turned the social lives and businesses all around the world with his college project. With his project he has opened the doors of huge opportunities for large business and entrepreneurs. Facebook along with being a large social network where millions of people join daily interacts with each other and communities all around the world is the best platform to make your business gather more and more attention with more potential customers all around the world to gain business profit. And Facebook gives you this opportunity through creating a Facebook business page for marketing your business activities.

With creating a Facebook fan page as Facebook marketing tool to advertise your products more elaborately to your targeted customers is the best social media marketing that any social network offers. Facebook marketing is considered to be one of the strongest marketing tool with millions of users over Facebook and the number is increasing daily is enough for you to build a business brand of your product.

Let’s learn how Social Media like Facebook grow your business

Today people mostly prefer to get socialize, so when a social network like Facebook comes that allows people to connect other people all around the world and engage with their friends and community, people naturally get drawn to it.

clip_image002

Remember Facebook is a social network getting businesses run over it may take your some effort in the beginning. Just post your business in such a way that people wants to engage with you. Just because that they are on Facebook, doesn’t help in increasing your business sale, still you need some effective social media marketing strategy to make your business run successfully over Facebook.

Analysing Facebook Psychology For Business

Analysing Facebook Psychology for businesses is one of the key factors to make your business reach to the mind of your visitors. Understanding the target markets and their emotional reaction in the form of verbal, images or comments can help you to alter your business products and marketing strategies.

Building Facebook Relationship And Connecting

People mainly prefers to join Facebook in order to build relation and get connect with people of their similar interest. There are here only to connect with people, they do not know about your business unless they know you and even they will not care about you or about what you say until they are in your group or community. They always prefer to join the people or community that interests them. So to attract more and more visitors to your account you need to be a leader where you need to differentiate yourself, add values and make yourself stand out from the crowd.

So promote yourself as a real leader and be as a real person. So get some Facebook marketing tricks to attract more and more audience to your business.

Following are the few important tricks through which you can boost your Facebook marketing strategies.

· Create your complete Facebook profile so that people get you know and what you are about through your profile. Make it brief and truthful. Remember never sell your products and business in your profile.

· Never post your company website link in the website field of your profile. You can put the link of your blog from where your visitors will know more about you.

· Make a short summary about you and add it in your profile. Before advertising think about your business and selling strategies. Analyse your strength and what you can offer to your visitors, knowing this is the critical key factor to your success. Without knowing your strength and what do you have to offer to your audience may cost you your success.

· Always add friends that you intend to and want to connect and build relation with them.

· Never connect your Twitter and Facebook account this may annoy your audience by getting irritated with thousands of notification daily.

So Facebook has everything that you need to market successfully. Facebook has an immense traffic and is a great marketing tool, the all you need is to join Facebook and increase your targeted community.

Jun 02

WordPress Electra Theme for Client Services and More

I have been spending a lot of time looking at themes in recent months that have full service home pages, a homepage that is so much more than just a collection of your latest posts but is a page that is about your company, brand with everything from testimonials, accolade listings and showcases of important items in addition to a small sampling of your latest posts and company contact information.

One such theme that stuck out is the Electra WordPress Theme from Tesla Themes.  This responsive theme provides all of the features you can want including a full size slider  bar (which you can disable), customizable homepage elements which can include just about anything you want to showcase, and is highly responsive.

For the main desktop browser, the theme has a general appearance like the following

electra1

The top of Homepage for the Electra WordPress theme as mentioned has the big slider where you can feature text about your business or site, as well as listing your services immediately under.  You can leverage this site for any online marketing or local business brand honestly based on how flexible the homepage is.

electra-lower

The bottom of Homepage for the Electra WordPress Theme allows you to list local posts, clients/accolades and link to your social media profiles as well as having an area for mailing list sign up.  There are more modules than even I was able to show with screenshots and it is highly customizable.

The other great feature of the Electra theme is that it is responsive to mobile browsers, and will scale down to make sure it looks readable and professional no matter what browser or mobile device tries to access your site.  This includes the following more compressed view for tablets below.  electra-tablet

And for the Smartphone it compresses further to create single column of information that a reader can scroll through completely including the ever important pages in the header at the top of the theme. electra-phone

If you need a responsive and highly flexible WordPress theme for your online business, brand or even clients, the Electra WordPress Theme is top notch and should fit the bill.  Take a look at the Electra WordPress Theme demo for yourself and see if this theme will fit your needs!

The Electra WordPress theme is only $39 and the great thing about Tesla Themes is you can buy access to all their themes for $54 in an annual subscription and this gives you 20+ themes now and 18+ new themes per year which are all high quality and give you a ton of choices and options for clients or your own sites.

May 20

Customize the WordPress Post Editor

This is quick tutorial on how you can customize the WordPress Post Editor screen to remove modules you don’t want or need to see and move around modules so they are easier to access and help you be a little quicker and more efficient when writing posts.

 

Watch the Video:

 

You can simply click Screen Options at the top right of the WordPress editor screen

editor

And uncheck the modules you don’t want to see to help prevent clutter, then for any modules you want to move around you can simply click on the module and drag it around to where you want to place it, you can place modules either on the left column or the smaller right column depending on where you need them and how wide the module needs to be.

Featured Image, Excerpt are modules which you may want to have close to your post editor area, as well as Featured Image, Categories and Tags for example.

module-move

You can also resize your Post Editor area where you type by simply grabbing the bottom right of the post editor area and scaling it up or down to give you more or less space to write your post.

May 19

Ultimate NoFollow Adds NoFollow Box to WordPress Post Editor

Honestly WordPress should have this feature by default, you click on the link button in the top of the post to turn some images or text into a link and you get a popup that shows you 1 check box (open in new window).

image

But you should be making all links nofollow if they are linking outbound and especially for all of your affiliate links, and you may not feel like clicking on the text tab and putting rel=”nofollow” into the HTML code directly.  You can use a simple plugin called Ultimate NoFollow for WordPress that simply adds a 2nd checkbox to your Link button window so that you can check mark nofollow and automatically add the rel=nofollow tag to your links.

image

Simply put it is a simple plugin that has one function and that is to make it a little easier to add nofollow to links if you use the WordPress post editor and the link button to create hyperlinks for images and text.  This little plugin helps if you allow guest authors as well who write articles in your WordPress blog and you can remind them to nofollow all external links to better comply with Google ToS.

Ultimate NoFollow is a free WordPress plugin found in the WordPress archives, to install it you only need to browse the WordPress plugin directory from in your WordPress site by clicking on “Add New” then search for Ultimate NoFollow.

image

Simply click on Install now, then activate when installed.

image

Now the NoFollow Checkbox will show up when you use the WordPress post editor and click on the link button to link any images or text.

Apr 30

Rublon: Add Strong Authentication to WordPress and Disable XML-RPC

So I was contacted by the folks over at Rublon to take a look at their Free WordPress Security plugin called Rublon.  Rublon adds a stronger authentication factor to your WordPress administration panel by requiring you to scan a QR Code on the login page to authenticate and access your WordPress site.

First you need to setup a Rublon account you do this by going to Rublon.com clicking on the User Panel at top right.   Then you have to install the Rublon app on your smart phone and hold the scanner over the QR Code displayed, this will confirm and set your identity.

Installing Rublon is a breeze, just go to the Plugins -> Add New and search for Rublon, install and activate the plugin there is no need to register or sign up with anything from the WordPress settings.

Rublon also has the added security benefit of disabling the xm-lrpc outright which prevents and reduces attempts to hack and exploit your site which is common.  xml-rpc is needed for external blogging software like Live Writer however, so if you still want to write in an external blogging software and publish to your blog, you need to remember to uncheck the default disable of xml-rpc in the Rublon settings.

image

After installing the plugin, remember to click “Protect Your Account” on this screen so that you register this site with Rublon.  I think this screen could be redone to make it a little more clear, the steps could be spelled out a little more clearly on how to register your site so that it starts using Rublon for protection but I stumbled through it.

image

Once you see the “Protect your Account” change to Disable Protection you know your site is protected by Rublon and now you can logout and login via Rublon.  Instead of using your username password, now you can login with your Rublon authentication.

image

See once your browser is registered with Rublon, you now can just login with your username and password and you won’t be prompted to login again with Rublon.  But, should you try to login from another device, or from a private browser window, after entering your username or password you will be presented with the Rublon authentication screen.

image

The only way to login now is with Rublon unless your device is already listed as trusted.

image

You can revoke a device trust if you don’t want to continue to allow it to be trusted and force it to authenticate through Rublon again.

Comparing Rublon to Clef

  • Rublon lacks session management so that you can use the Rublon application on the mobile device to sign out of WordPress or even maintain multiple active sessions across multiple WordPress blogs at the same time.  This is something Clef offers that Rublon does not.  You can remove all trusted devices, but this won’t sign you out of WordPress, where Clef will sign you out of WordPress if you logout from Clef.
  • Rublon has faster QR Code scan recognition than Clef does with the moving wave, it is about a split second faster but noticeably faster with Rublon.
  • Rublon will auto disable XML-RPC to make WordPress more secure and less vulnerable, Clef doesn’t disable XML-RPC.
  • Clef allows you to remove username/password logins entirely for users or roles, this means you can use Clef as your only method of authentication, it doesn’t follow the trusted device system it requires a Clef authentication as either an alternate method of log-in or as a primary method of login.  Once you log out of Clef, you have to log back in.  This isn’t better per se, but it is different and offers more flexibility.  You can force all Administrators for example to require Clef, while leaving regular users to still use username/password authentication if you allow multiple contributors.
  • Clef has automatic timeout, default is 1 hour, where all sessions are terminated after 1 hour.  This adds a measure of security knowing a session can only be valid for so long.  Rublon has trusted device/browser and as long as it is trusted it won’t challenge again with the Rublon authentication factor unless revoked.  It has no time out, no revoke and time out functionality as mentioned.

In summary I think Rublon is good and a fine choice if you run a single user blog and you are the administrator, you can simply register your browser and any mobile browsers as trusted devices and know that you have a secure factor backup in case somebody else compromises your password and tries to sign in they will be blocked by the Rublon authentication screen.

However, for multiple user blogs and for flexibility Clef controls sessions better and allows you to choose which types of users require using Clef, you can also disable username/password entirely.  Either one will add greater security to your WordPress site than just plain username and password, and Rublon does disable XML-RPC by default which helps secure your site from that exploit whereas Clef does not however.

Mar 09

Default WordPress Tables and Cleaning Old Unused Plugin Garbage

One thing I have spent a lot of time on recently is cleaning up orphaned tables in WordPress from running blogs for 5+ years where I do a ton of plugin testing.  I have installed probably 200+ plugins for various review/testing purposes over the past years and many of them do not properly clean up SQL database tables when you simply uninstall them, they leave these orphaned tables often with bloated rows and data that just aren’t needed anymore.

So for anyone unfamiliar with WordPress, here are the default WordPress tables.

This means when you are looking at your WordPress database with PHPMyAdmin or another SQL browser and you see other tables that aren’t listed, they are plugin related tables. It isn’t always easy to match the table with which plugin, though some use pre-fixes that give you an idea, it isn’t always so easy to point it out. In this case it may require you to do some digging, to figure it out or simply backup your database, drop the table and see if a plugin functionality is lost.

Example

image

In the above, I am truncating my prefix for security reasons, but after the prefix you can see the 1st plugin is for EasyAzon and is a table for holding IP lookup information.  The Flicker_post could be some flickr related plugin or something that stores flickr information, but I never had a plugin that had Flickr in the name directly so most likely this would be one that searches for images for posts.  The frm tables are for Formidable Pro, but you wouldn’t know that just by seeing frm acronym.

I found the dmsguestbook table, which I haven’t used this plugin in 3 years, yet the table was still out there orphaned.

image

So if you find that you have been using a lot of plugins over the past few years or you have uninstalled plugins recently you may want to go into your PHPMyAdmin and make sure you drop and clean up those tables for plugins that you know you will never install or need again.

In the PHPMyAdmin you would click on the table, click on Operations and then click Delete the Table.

image

But again, serious caution is needed here, make sure you do a full database backup first and double check on the next screen to confirm you are actually selecting the table that you want to drop.

image

If you make a mistake and drop one of the core WordPress tables you could lose important blog data or corrupt your WordPress install terribly, so make sure you have comfort and familiarity with the tables before performing a cleanup operation like this.

If you have any questions related to removing WordPress tables, cleanup of WordPress database just let me know.

Feb 27

How to Use Large Images the Smart Way

Getting people’s attention on your website is now more important than ever given the huge influx of new sites online. As a result, many site are using large images above the fold,” in order to do this. The problem is that a lot of these images are stretched beyond their natural size in order to be eye-catching enough. This makes them look stretched and distorted. There are other problems with big images as well. Fortunately, there are a few things you can do to avoid this problem.

image

Keep It Simple

If you’re using one huge photo for the backdrop for your site, it’s important that you keep the rest of the design of the site very simple. This is because otherwise the site will become very cluttered. If you have a really beautiful image to serve as a background, you don’t want to ruin it by putting too many other things in the same photo that might distract from what you’ve got. This means that you should try and just put the bare minimum that you need for description, and try to put the menu options on the sides so they don’t obscure you have.

image

Focus on Contrast

Obviously, not all photos will be useable when creating backgrounds. Usability is more important than anything else. AS a result, you need to make sure that you use the right sort of picture in terms of contrast. Users are often really turned off by things they can’t read, and if you have a picture that has the wrong kind of contrast, you’ll end up with a problem when it comes time to actually read anything that you have there. For example, if you have thing white fonts and you’re using a picture that has a light contrast, everything will be washed out and impossible to read. Basically, if you have a light picture, you’ll want to use dark text in order to show up properly. If the image is darker, you’ll need regular white text in order to show up in contrast. Of course there are ways to use light photos with light text if that’s what you want. You can use techniques like a drop shadow, making a light photo darker in order to get the contrast right.

Use the Right Software

If you’re worried about distortion when increasing the size of an image, the important thing is to make sure that you don’t just do it in Paint. You need a program that can actually keep the dimensions the same even when you’re expanding the picture. There is an option for doing that in Photoshop but you can also use IrfanView (free) and the ACDSee family. You can check the box that locks the dimensions in place. This will let you expand the dimensions without making the photo looked stretched or uncanny at all when you make it much larger. This is key to making sure your photos are nice and big, but also nice and clear.

Finding Photos

Obviously it’s important that you put some effort into finding photos that right way as well. There are plenty of stock photos out there that are completely free. The Creative Commons site can help you find them. This will let you use sites like Google Image search or Flickr. That way, you can specify dimensions when you’re searching. This will make it easier to find images that are large enough.

Once you have the right image, it can help to use a website maker in order to make sure that you integrate the background image properly into the site that you then create.

About the Author

Guest author Charlie Oszvald is an online marketing enthusiast who spends most of his time online and loves to share his thoughts and articles on various channels in topics related to business, social media, marketing and SEO. If you have any question to ask from him, feel free to leave a comment below.

Feb 11

Denial of Service Attack Means Time for Incapsula

Well I had been procrastinating on putting dragonblogger.com behind Incapsula again due to the fact that Incapsula doesn’t do full DNS management, which means I had to do my DNS Zone Editor from my DNS company point to Incapsula, and then Incapsula point the IP behind the scenes to my web hosting company, technically adding 3 hops into the mix just to resolve DNS and end up on the right server instead of 2 just having the DNS provider point directly to web host, but in the end the fact that I was hit with a denial of service attack against my XMLRPC this weekend means I had no choice but to protect the site.

image

Synthesis informed me over 119,000+ hits against xmlrpc.php which is the remote publishing protocol for WordPress which I need active for Live Writer and some other services, I don’t know the source IP, but it clearly was an attack or compromise of a service that does direct remote publishing.

image

Meanwhile, Incapsula would likely help prevent and have allowed me to analyze at the cloud layer and block at the Incapsula cloud without having to have my web host find and block the IP’s on their side, so DragonBlogger is repointed and now on Incapsula.  This gives me greater control and awareness if some unhealthy attacks or IP’s are coming in in handling it, as with WebSynthesis hosting I don’t have a panel to really look at logs and do anything at the web host end.

I use Incapsula for all of my sites, and it does a fantastic job protecting them and providing analytics.

image

image

Feb 08

Convert EasyAzon2 ShortCode to EasyAzon3 Easily

For those of you who have been using EasyAzon for years to sell Amazon affiliate products on all your WordPress blogs you probably have noticed that upgrading to EasyAzon 3 broke all of your older shortcode for EasyAzon 2.1 and older.  This is because the older shortcode uses [easazon-link-link] or [easyazon-block] instead of the newer code using underscore instead [easyazon_block] and [easyazon_image] without the link.

Well you don’t have to pull your hair out in frustration, there is a quick WordPress plugin called Search and Replace that will let you go through and make the short code changes automatically in your WordPress database for you.

Just download search and replace from WordPress.org or find it with Add New Plugins

After you install it and activate it, you click on Tools –> Search and Replace

image

Search for easyazon-block first and then click on the "field" dial for All – search/replace! and put easyazon_block as the field you are replacing that finding with.

Click go and you will see the results of the search and replace, you can see on one of my blogs I instantly found and fixed 238 posts that used the older invalid EasyAzon shortcode in less than 60 seconds, imagine if I had to manually update 238 posts to fix the code.

image

Now to fix the image part you go back to search and replace and put in the easyazon-image-link in the search section, and easyazon_image in the replace section.

image

Voila, you just replaced all of your EasyAzon 2.x broken shortcode with compatible EasyAzon 3.x shortcode with this easy trick.

Search and Replace gives you many more options as well for purging old plugin shortcode, if you retired any plugin that uses shortcode you can use this plugin to help replace it with new shortcode or simply remove it altogether, but be careful as this plugin does find and replace content in your database, there is always risk for harm.  I would make sure you backup your WordPress database prior to making any changes just in case.

EasyAzon is still my favorite plugin for earning Amazon Affiliate income for WordPress blogs, but it was a shame they changed the structure of the short code in the newest version which made the old code incompatible, there were sites I had with hundreds and hundreds of posts that needed code changes as a result. 

PS, I sell a lite version of EasyAzon if you are interested for only $3 which allows you to earn from images, it is a great way to test the lite version of the product before you choose to buy the full version.

Buy AzonPostImages for $3 and start inserting images into your WordPress posts to earn Amazon Affiliate Income.

Then if you really like it, upgrade to EasyAzon 3 and you can get full summary shortcode, localization, link cloaking, nofollow and so much more.

Older posts «