Sep 19

The Twitter Remarketing Setup for WordPress

The connectedness of the Internet, and your WordPress site, should go beyond posting links between your website or blog and social media accounts. It should include trackable links between the two which work to better target your audience.

A plugin that you can use on your WordPress site to do just that is known as Twitter Remarketing. It involves connecting your Twitter account, your WordPress website, and Google’s Tag Manager. The payoff is a better focused Twitter ad campaigns, and a better understanding of your ROI and audience

What is the goal of Twitter Remarketing?

Twitter Remarketing is designed to focus on Twitter users who have already visited your website. This focus targets them for the Twitter ads that will keep you and your WordPress website on their mind by showing these ads to people who you know who are already interested in you, rather than random people who fit a certain profile.

Twitter Remarketing is a bit like being able to advertise to those who have come into your shop and asked questions, rather than just advertising to anyone who has ever walk past your store and glanced in the window. This can result in a better ROI, more traffic being driven to your website, and a better conversion rate if you’re using your WordPress website to sell product.

As most of you well know, the point from “I’m interested in this product,” to “I bought that product,” can be a long and tricky one. Twitter Remarketing can help you catch users when they’re at the point of “I’m ready to buy this product,” and put you right in their Twitter feed.

How to install Twitter Remarketing in your WordPress website

Twitter Remarketing takes a bit of work, and a bit of coding. It is also complicated somewhat thanks to how Google is involved. Follow the fifteen steps below carefully and slowly, and you’ll have it set up and be on your way to creating a true connection between your WordPress website and your Twitter account.

  1. Go to Twitter’s homepage and click on the Settings gear of your profile page.
  2. Click on “Twitter Ads” from the drop-down menu. You will be sent to your Twitter ad dashboard.
  3. Select the “Conversion Tracking” option from along the top bar.
  4. In the window that opens select “Create Your First Website Tag.”
  5. This is when you will name your Twitter Remarketing campaign. Give it something that will be easy to remember as you may have more than one campaign on the go.
  6. Choose “Website visits” as the type of conversion you want to track in this example.
  7. Select the “Create a Tailored Audience for Remarketing Purposes” option.
  8. Create your Twitter Remarketing tag by simply clicking on the “Create Tag” button. You will be given a custom tag in a popup box. Keep this window open for later use, and create a backup in another document you leave open by cutting and pasting it.
  9. If you don’t have one, open a Google Tag Manager account. You will be given an assigned website ID. Copy it and paste it into the document with your backup of the Twitter Remarketing tag. Label them both so you know which is which – better safe and labelled than sorry!
  10. Open up your WordPress website’s editing dashboard. Click on Tags,  then create a “New Tag”.

  11. Choose a name for the tag, you might as well use the same one as you chose in step four.
  12. Go to the drop down menu and choose “Custom HTML tag” as the tag you want.
  13. Open up the page that your Twitter Remarketing tag still in, or go to the document with the Twitter Remarketing tag backed up. Take the tag and paste it into the Custom HTML tag box.
  14. Go back to your WordPress website’s dashboard. Now select the Plugins section, and select “Add New” from the menu.
  15. A search box comes up, search for “Google Tag Manager.”
  16. Install the Google Tag Manager plugin, and use the Google Tag Manager ID that is still waiting for you in the backup folder.

If you have followed that exactly you will now have the Twitter Remarketing plugin installed. If that all sounded like doing the hokey-pokey backwards, the WordPress Support team are great at helping people through their help section on problems like this.

Which Twitter ad should you use with Twitter Remarketing?

There are three basic good choices you can make for your Twitter Remarketing efforts:

  1. Twitter Lead Generation Cards
  2. Twitter Summary Cards
  3. Twitter App Cards

Twitter Lead Generation Cards are great at collecting the best data, their email addresses, with minimal effort while still getting that link built between your WordPress site and Twitter. A big email address database is still a key part of any marketer’s arsenal, combining it with Twitter Remarketing can lead to big ROI’s and better conversions.

Twitter Summary cards also work well since they’re designed to have a link to your website in them. One link sent at the right to someone who is already interested in you can make all the difference. It doesn’t, however, capture data like Twitter Lead Generation Cards.

With so many people out there developing apps, it would be wrong to mention Twitter Apps Cards. This can help you get people who are ready to make a snap decision. Twitter App Cards feature a direct download link. This can be the perfect ad to send out once you already know that the person is interested since they already visited your website. This may be the best opportunity out of all the Twitter Remarketing choices, but is only for those with apps.

Why you need to try Twitter Remarketing on your WordPress site

Twitter Remarketing will allow you to connect data, and Twitter followers who are genuinely interested in you, with the power of connected web properties. With these working for you you can expect more visits to your website, higher sales, a better ROI for your Twitter ads, and increased brand exposure amongst those who have shown interest in you.

Beyond all the data, multi-channeling, and advertising, Twitter Remarketing can be about  creating deeper bonds between your website and those who know about. A one time visit that causes them to join your Twitter following doesn’t mean anything unless they’re actively being engaged. Twitter Remarketing can help build that connection as you appeal more to those who have already tried to know more.

Author bio:

Matthew is the analyst for the social media focused Devumi blog. You can catch up with him every Friday as he writes about Twitter, YouTube, Google, SoundCloud, Pinterest, and Vimeo.

Sep 12

Earn Income Being a Web Hosting Affiliate

There may be a lot of people crowding the web hosting market but there is always room for more, and carving out and gaining your own piece of the web hosting affiliate programs online can help earn a second income that can mean a difference if you are trying to pay off bills or save for your kids college program.  Some web entrepreneurs can make entire full time incomes from being web hosting affiliates, dedicating entire review sites or coverage sites for a variety of web hosting affiliate programs online.  The best ones are transparent with their reviews and show honest user reviews both the pros and cons and let the reader decide which web hosting program they want to go with and which company.

Or not everyone can afford to test every web hosting program, so they just focus on the selling points of a single program and use that as their incentive guide, but there is always some risk of an unhappy client who if the company doesn’t perform or provide the level of service expected.

A recent web hosting affiliate program that grabbed my attention is WebHostingHub which offers higher commissions for affiliates than any other web hosting program I have seen online to date, almost double what the affiliate programs like Bluehost pays for example.

All packages with Hub include:

  • Free Domain Name
  • Free Web Builder
  • $75 Adwords Credit
  • 24/7 US Support
  • Unlimited Space
  • Unlimited Bandwidth
  • Unlimited E-mail
  • Unlimited Websites

And they have $4.99 per month rate if purchases pre-pay 3 years of the plan, $6.99 per month if they pay annually.  This is for the spark plan, with great rates for higher tier Nitro and Dynamo plans, you get to choose your datacenter location as well (West or East coast) when choosing the Nitro or Dynamo plan.  Web Hosting Hub also claims to run suPHP on their servers, which allows for a much higher level of security for CMS applications that rely on PHP like WordPress which is another selling point.

 Sign Up as a Web Hosting Hub Affiliate Now and Right From Here!

Sign Up Now and Become a WebHostingHub Affiliate and see if you can start bringing in a second income while helping others find affordable and reliable (so I am told) web hosting.  With WebHostingHub you can set payments to be sent to Paypal, Check or Bank Direct Deposit, you can set a $100 minimum threshold or increase if you would prefer to have payouts accrue to a specific amount which you would want to do later on if you manage to bring in a lot of sales per month.

Personal Information

Additional Information

 

Sep 11

Video SEO Crash Course Giveaway

So, you’ve been running your site for a while now, but folks (prospects and visitors) don’t seem
to really notice your site. Chances are, it’s just because you did not take the time to properly
configure SEO settings on your WordPress site. It goes without saying that you can browse tons
of sites on your own and eventually get to know what you need to do on your site in order to SEO
beautify it.

Problem is, it’s a whole lot of time and if you think that it’s Ok waste it, think again. You could
invest that time into more fun or lucrative things, such as spending quality time with your family
or actually creating high ­quality content for your blog. Guess what? There’s a simple solution to
the problem.

Walk You Through

You can just take an SEO Crash Course for WordPress Users that explains you what EXACTLY
you need to do in order to properly apply best WordPress SEO practices to your blog. Doing so
allows you to give a boost to your Google rankings. And that means more visitors for your site.
And as you know, they can eventually become your customers or just returning visitors (more
traffic).

$99 or for Free

What’s more, you can get access to the $99 value video course for free. Before you get to know
what exactly you need to do for that, you probably want to learn more about the course itself
because you may be not exactly sure that you need it in the first place, right?

What You’ll Learn

The course is all about video SEO training and you’ll flabbergasted how easier it is to configure
your WordPress if you can just watch a video about that specific aspect you’re trying to wrap
your head around at this particular moment.

For starters, you’ll learn how to install and set up the most important WordPress SEO plugin out
there. It’ll allow you to handle most of the SEO aspects from one place in your WordPress
dashboard. You’ll be able to easily connect your Google Analytics account, create XML sitemap,
just to name a few.

Other than that, you’ll get to know how to do keyword research in order to target the right search
terms, how to largely improve your site content by adding certain elements. Since the Web is
getting more visual nowadays, you surely use or at least should use lots of images and videos
on your site. Thing is, all the assets require search optimization as well. The course has a few
videos that tackle specifically the issues of optimizing both imagery and videos. Also, you’ll learn
what you need to improve in your site in order to boost your local search rankings.

Also, the course gets updated on a regular basis. For instance, Google discontinued the
authorship feature in search snippets the other day. This change got immediately reflected in the
course content. This just goes to say that the course you may want to get now is something that
will keep you up­to­date when it comes to all sorts of SEO changes.

Over Your Head?

If all or some of the above­ mentioned terms don’t really make sense to you now, that’s no
problem at all because the video course was designed specifically for people who are new to
Wordpress SEO. Rest assured, the course will coach you through the process of learning what
SEO is in general and how to configure your WordPress site with search engine optimization in
mind.

How to Get Free Access

Now that you know about all the awesomeness that comes with the course, you want to know
what you can do to actually get it. As a matter of fact, it’s pretty easy. You just need to leave a
witty comment about your biggest SEO issue with your WordPress that you’re trying to figure out
now. The first five people who leave their messages in the comments will luckily get free access
to the video course on WordPress SEO.

About the Author

Vitaliy Kolos has extensive experience in creating video courses in the field of SEO. He’s sure
that all SEOs and just site owners out there running their sites on WordPress deserve the right
to learn fast. He thinks so because he was in the same shoes back in the day.

Sep 07

Take Your Business to the Next Level through YouTube Marketing

 

YouTube is a perfect network where business can effectively utilize to promote their brand online. It is important to know that most of the people visit this platform only for entertainment and therefore a business or service must create and publish some video content that are entertaining enough for the youtube users. So I am going to give you some step that can help you market you business on youtube.

Reasons for YouTube Marketing Strategy

Thousands of visitors use these networks for entertainment and also thousands of users are using platform business purposes. Advertisements methods only work where thousands of people come so this is the good platform where you can create some effective business offer for the users. Advertise your brand or service here and spread your message to the visitors and get real direct traffic to your money site. And you can increase the sales of your business or service through this network.

On YouTube video marketing is not expensive and also YouTube host all users’ videos for free of cost you can create your own channel and increase using Quality video update or buy YouTube subscribers so that people can get your video update faster. Sometime you will need some youtube marketing software to create video content for the users related your service or brand and remember always video content must be short, clear and easy to understand so that visitor can attract you and you will get the real direct traffic to your business place.

 

Money Pages into YouTube Video Content

Whenever we face with long sales page on the websites usually I tend to scroll to the end quickly. And I think this is just a too much and I found no interesting in the sale page so I would be much better to user youtube marketing secrets and I will convert those sale page to video content. According to my trend, moving content engages better with the viewer. I think nobody likes to real all the content rather watching the video content because it’s easy to understand and entertaining for the visitors.

Create Some videos for Video Testimonials

One most important thing is getting positive feedback from the users. So you can covert some video content to testimonials. Sometimes you need to show some text on the screen as testimonials. This may help to increase your sales or promote your brand name through Youtube. Some people love to see the feedback of your service before buy your service or products so it’s important to make some positive video testimonials for the users.

 

Aug 19

WordPress Plugin: OnePress Image Elevator [Free Version]

So OnePress Image Elevator is a plugin that helps optimize putting images in your WordPress post editor.   I often commented that the reason why I use Live Writer instead of using WordPress directly for creating posts is because I simply cannot paste images from my clip board into the WordPress post editor directly.

Well this is where OnPress Image Elevator comes in for WordPress (The Free Version) is the one I tested and it can be found at the WordPress plugin archives here: http://wordpress.org/plugins/image-elevator/

Installing the plugin is a piece of cake and it activates easily and tells you about the premium features which honestly look so good I am going to immediately buy it and test the premium version next.

For now, you simply copy any image from your clip board and you can simply paste it directly into your WordPress post editor without having to even click the “Add Media” button, the only thing the free version doesn’t do is let you create custom default sizes, so that your images can automatically scale to say 550px wide, you are limited to it being inserted at original size, then you have to edit image and select one of your preset WordPress sizes or manually use the image editor.

The Premium version offers the ability to set preset dimensions for images and paste images with links, it also has built in compression on the fly and if this works well this may be the best value plugin at $13 for all of these features I have seen in a long time.

So if you need a quick ability to copy and paste images from your clip board like screenshots or clips with lightshot then I am pretty impressed with the free version of OnePress Image Elevator, I was so impressed that I am purchasing a premium copy to use and try myself.

Click to get the OnePress Image Elevator Free Version

If you want to jump right to the premium version of OnePress Image Elevator and test it with me, then click here to go right to the Premium OnePress Image Elevator WordPress Plugin.

Jun 15

Successful Tips For Facebook Marketing

Mark Zuckerberg the founder of Facebook has turned the social lives and businesses all around the world with his college project. With his project he has opened the doors of huge opportunities for large business and entrepreneurs. Facebook along with being a large social network where millions of people join daily interacts with each other and communities all around the world is the best platform to make your business gather more and more attention with more potential customers all around the world to gain business profit. And Facebook gives you this opportunity through creating a Facebook business page for marketing your business activities.

With creating a Facebook fan page as Facebook marketing tool to advertise your products more elaborately to your targeted customers is the best social media marketing that any social network offers. Facebook marketing is considered to be one of the strongest marketing tool with millions of users over Facebook and the number is increasing daily is enough for you to build a business brand of your product.

Let’s learn how Social Media like Facebook grow your business

Today people mostly prefer to get socialize, so when a social network like Facebook comes that allows people to connect other people all around the world and engage with their friends and community, people naturally get drawn to it.

clip_image002

Remember Facebook is a social network getting businesses run over it may take your some effort in the beginning. Just post your business in such a way that people wants to engage with you. Just because that they are on Facebook, doesn’t help in increasing your business sale, still you need some effective social media marketing strategy to make your business run successfully over Facebook.

Analysing Facebook Psychology For Business

Analysing Facebook Psychology for businesses is one of the key factors to make your business reach to the mind of your visitors. Understanding the target markets and their emotional reaction in the form of verbal, images or comments can help you to alter your business products and marketing strategies.

Building Facebook Relationship And Connecting

People mainly prefers to join Facebook in order to build relation and get connect with people of their similar interest. There are here only to connect with people, they do not know about your business unless they know you and even they will not care about you or about what you say until they are in your group or community. They always prefer to join the people or community that interests them. So to attract more and more visitors to your account you need to be a leader where you need to differentiate yourself, add values and make yourself stand out from the crowd.

So promote yourself as a real leader and be as a real person. So get some Facebook marketing tricks to attract more and more audience to your business.

Following are the few important tricks through which you can boost your Facebook marketing strategies.

· Create your complete Facebook profile so that people get you know and what you are about through your profile. Make it brief and truthful. Remember never sell your products and business in your profile.

· Never post your company website link in the website field of your profile. You can put the link of your blog from where your visitors will know more about you.

· Make a short summary about you and add it in your profile. Before advertising think about your business and selling strategies. Analyse your strength and what you can offer to your visitors, knowing this is the critical key factor to your success. Without knowing your strength and what do you have to offer to your audience may cost you your success.

· Always add friends that you intend to and want to connect and build relation with them.

· Never connect your Twitter and Facebook account this may annoy your audience by getting irritated with thousands of notification daily.

So Facebook has everything that you need to market successfully. Facebook has an immense traffic and is a great marketing tool, the all you need is to join Facebook and increase your targeted community.

Jun 02

WordPress Electra Theme for Client Services and More

I have been spending a lot of time looking at themes in recent months that have full service home pages, a homepage that is so much more than just a collection of your latest posts but is a page that is about your company, brand with everything from testimonials, accolade listings and showcases of important items in addition to a small sampling of your latest posts and company contact information.

One such theme that stuck out is the Electra WordPress Theme from Tesla Themes.  This responsive theme provides all of the features you can want including a full size slider  bar (which you can disable), customizable homepage elements which can include just about anything you want to showcase, and is highly responsive.

For the main desktop browser, the theme has a general appearance like the following

electra1

The top of Homepage for the Electra WordPress theme as mentioned has the big slider where you can feature text about your business or site, as well as listing your services immediately under.  You can leverage this site for any online marketing or local business brand honestly based on how flexible the homepage is.

electra-lower

The bottom of Homepage for the Electra WordPress Theme allows you to list local posts, clients/accolades and link to your social media profiles as well as having an area for mailing list sign up.  There are more modules than even I was able to show with screenshots and it is highly customizable.

The other great feature of the Electra theme is that it is responsive to mobile browsers, and will scale down to make sure it looks readable and professional no matter what browser or mobile device tries to access your site.  This includes the following more compressed view for tablets below.  electra-tablet

And for the Smartphone it compresses further to create single column of information that a reader can scroll through completely including the ever important pages in the header at the top of the theme. electra-phone

If you need a responsive and highly flexible WordPress theme for your online business, brand or even clients, the Electra WordPress Theme is top notch and should fit the bill.  Take a look at the Electra WordPress Theme demo for yourself and see if this theme will fit your needs!

The Electra WordPress theme is only $39 and the great thing about Tesla Themes is you can buy access to all their themes for $54 in an annual subscription and this gives you 20+ themes now and 18+ new themes per year which are all high quality and give you a ton of choices and options for clients or your own sites.

May 20

Customize the WordPress Post Editor

This is quick tutorial on how you can customize the WordPress Post Editor screen to remove modules you don’t want or need to see and move around modules so they are easier to access and help you be a little quicker and more efficient when writing posts.

 

Watch the Video:

 

You can simply click Screen Options at the top right of the WordPress editor screen

editor

And uncheck the modules you don’t want to see to help prevent clutter, then for any modules you want to move around you can simply click on the module and drag it around to where you want to place it, you can place modules either on the left column or the smaller right column depending on where you need them and how wide the module needs to be.

Featured Image, Excerpt are modules which you may want to have close to your post editor area, as well as Featured Image, Categories and Tags for example.

module-move

You can also resize your Post Editor area where you type by simply grabbing the bottom right of the post editor area and scaling it up or down to give you more or less space to write your post.

May 19

Ultimate NoFollow Adds NoFollow Box to WordPress Post Editor

Honestly WordPress should have this feature by default, you click on the link button in the top of the post to turn some images or text into a link and you get a popup that shows you 1 check box (open in new window).

image

But you should be making all links nofollow if they are linking outbound and especially for all of your affiliate links, and you may not feel like clicking on the text tab and putting rel=”nofollow” into the HTML code directly.  You can use a simple plugin called Ultimate NoFollow for WordPress that simply adds a 2nd checkbox to your Link button window so that you can check mark nofollow and automatically add the rel=nofollow tag to your links.

image

Simply put it is a simple plugin that has one function and that is to make it a little easier to add nofollow to links if you use the WordPress post editor and the link button to create hyperlinks for images and text.  This little plugin helps if you allow guest authors as well who write articles in your WordPress blog and you can remind them to nofollow all external links to better comply with Google ToS.

Ultimate NoFollow is a free WordPress plugin found in the WordPress archives, to install it you only need to browse the WordPress plugin directory from in your WordPress site by clicking on “Add New” then search for Ultimate NoFollow.

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Simply click on Install now, then activate when installed.

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Now the NoFollow Checkbox will show up when you use the WordPress post editor and click on the link button to link any images or text.

Apr 30

Rublon: Add Strong Authentication to WordPress and Disable XML-RPC

So I was contacted by the folks over at Rublon to take a look at their Free WordPress Security plugin called Rublon.  Rublon adds a stronger authentication factor to your WordPress administration panel by requiring you to scan a QR Code on the login page to authenticate and access your WordPress site.

First you need to setup a Rublon account you do this by going to Rublon.com clicking on the User Panel at top right.   Then you have to install the Rublon app on your smart phone and hold the scanner over the QR Code displayed, this will confirm and set your identity.

Installing Rublon is a breeze, just go to the Plugins -> Add New and search for Rublon, install and activate the plugin there is no need to register or sign up with anything from the WordPress settings.

Rublon also has the added security benefit of disabling the xm-lrpc outright which prevents and reduces attempts to hack and exploit your site which is common.  xml-rpc is needed for external blogging software like Live Writer however, so if you still want to write in an external blogging software and publish to your blog, you need to remember to uncheck the default disable of xml-rpc in the Rublon settings.

image

After installing the plugin, remember to click “Protect Your Account” on this screen so that you register this site with Rublon.  I think this screen could be redone to make it a little more clear, the steps could be spelled out a little more clearly on how to register your site so that it starts using Rublon for protection but I stumbled through it.

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Once you see the “Protect your Account” change to Disable Protection you know your site is protected by Rublon and now you can logout and login via Rublon.  Instead of using your username password, now you can login with your Rublon authentication.

image

See once your browser is registered with Rublon, you now can just login with your username and password and you won’t be prompted to login again with Rublon.  But, should you try to login from another device, or from a private browser window, after entering your username or password you will be presented with the Rublon authentication screen.

image

The only way to login now is with Rublon unless your device is already listed as trusted.

image

You can revoke a device trust if you don’t want to continue to allow it to be trusted and force it to authenticate through Rublon again.

Comparing Rublon to Clef

  • Rublon lacks session management so that you can use the Rublon application on the mobile device to sign out of WordPress or even maintain multiple active sessions across multiple WordPress blogs at the same time.  This is something Clef offers that Rublon does not.  You can remove all trusted devices, but this won’t sign you out of WordPress, where Clef will sign you out of WordPress if you logout from Clef.
  • Rublon has faster QR Code scan recognition than Clef does with the moving wave, it is about a split second faster but noticeably faster with Rublon.
  • Rublon will auto disable XML-RPC to make WordPress more secure and less vulnerable, Clef doesn’t disable XML-RPC.
  • Clef allows you to remove username/password logins entirely for users or roles, this means you can use Clef as your only method of authentication, it doesn’t follow the trusted device system it requires a Clef authentication as either an alternate method of log-in or as a primary method of login.  Once you log out of Clef, you have to log back in.  This isn’t better per se, but it is different and offers more flexibility.  You can force all Administrators for example to require Clef, while leaving regular users to still use username/password authentication if you allow multiple contributors.
  • Clef has automatic timeout, default is 1 hour, where all sessions are terminated after 1 hour.  This adds a measure of security knowing a session can only be valid for so long.  Rublon has trusted device/browser and as long as it is trusted it won’t challenge again with the Rublon authentication factor unless revoked.  It has no time out, no revoke and time out functionality as mentioned.

In summary I think Rublon is good and a fine choice if you run a single user blog and you are the administrator, you can simply register your browser and any mobile browsers as trusted devices and know that you have a secure factor backup in case somebody else compromises your password and tries to sign in they will be blocked by the Rublon authentication screen.

However, for multiple user blogs and for flexibility Clef controls sessions better and allows you to choose which types of users require using Clef, you can also disable username/password entirely.  Either one will add greater security to your WordPress site than just plain username and password, and Rublon does disable XML-RPC by default which helps secure your site from that exploit whereas Clef does not however.

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